QUESTIONS, ANSWERED
Know what you’re looking at.
Clear explanations of what Crawlbird measures, how to read a report and what to expect when getting started.
Getting started
What does Crawlbird do?
Crawlbird shows B2B SaaS teams how their brand appears when people ask AI assistants for software. You see who gets named instead of you, read the original answers, and get a short list of fixes. The Agent can draft the fix for you.
Who is it for?
Founders, growth marketers and content teams at software companies who want to know whether AI assistants mention them, and what to change if not.
What should I prepare for my first audit?
Just your website address. Your first audit is free, with no card needed. Crawlbird reads your site, suggests the questions your buyers would ask and three competitors, and you check them before anything runs. You can edit or add questions up to your plan’s limit. Changing your next audit never changes saved results.
How long does an audit take?
A small audit finishes in a few minutes. A large one, with many questions or several platforms, takes longer. You can close the tab, because answers are collected on our servers and we email you when the report is ready.
Understanding the results
Is a brand mention the same as a recommendation?
No. An answer can name your product without recommending it. Crawlbird counts mentions: the answers that name your brand. It does not score how strongly an answer recommends you, so open the answer to read what it says about you.
How is visibility calculated?
Your visibility score is the share of AI answers that mention your brand. If 3 of 10 answers name you, your score is 30%. Repeating a brand name within one answer counts once. Citations are counted separately.
Does this measure every answer that buyers see?
No. Results cover the questions you chose, asked on the day you ran them. Answers differ by platform, model, time and who is asking, so treat the numbers as a sample, not a count of every conversation your buyers have.
Which AI platforms are covered?
ChatGPT, Gemini and Google AI Mode. Every plan uses real ChatGPT answers to your questions; paid plans can also ask Gemini and Google AI Mode, chosen for each audit. You can open the original answer behind every number. Perplexity is not included yet.
Why can the same question produce different results?
AI assistants don’t give the same answer every time, so your score can move a few points between identical runs. Look at the saved answers and how many there are. To see a real change, recheck the same questions over time. One audit is a snapshot, not a trend.
What does a cited source tell me?
It shows a page referenced by an answer. Citation frequency helps you identify pages worth inspecting, but a citation alone does not prove that the page mentions your brand or caused a recommendation.
Using Crawlbird
Can I see the original answer?
Yes. Open answer evidence to review the stored response and available citations.
Can I search and export my results?
Search questions and answer context in Mentions, inspect the original evidence, and download your audit as a PDF report.
Will Crawlbird automatically change my website?
The Agent can draft website copy, FAQs, content briefs, metadata and schema suggestions using selected project evidence. You review the facts, copy the result and publish it yourself. Crawlbird does not automatically change your website.
What data does the Agent use?
The Agent works in your selected project. It retrieves relevant saved answer excerpts, findings, competitors and comparable history. Fix with Agent attaches the selected task and its evidence. It sends this limited context and recent conversation messages to our AI provider, rather than every record in your workspace.
Where does the country data come from?
On paid plans, Locations asks ChatGPT the first 5 questions from your audit in up to 6 markets: the United States, United Kingdom, Canada, Australia, Germany and Japan. Each answer uses one answer from your monthly allowance.
Are audits scheduled automatically?
You choose when to run an audit or recheck. Answers are collected on our servers, so you can close the tab, and we email you when the report is ready. Daily or weekly scheduled collection is not included in current plans.
Will a suggested change guarantee better visibility?
No. Each task is our best guess at closing a gap we saw in the answers. Make one change, recheck the same questions, and see whether the answers moved.
What happens when a check is unavailable or fails?
We show the failed answers and never make up a result. A missing number means we don’t have it, not that your visibility is zero. Answers that fail are returned to your allowance, and you can resume the audit to try them again.
Pricing and access
What does Crawlbird cost?
Starter is $49 per month, Growth $149 and Scale $349, billed in USD. Annual billing is paid upfront at the equivalent of ten monthly payments. Plans differ by brands, monthly AI answers, questions per audit and Agent replies. See Pricing for the full limits and checkout availability.
Is there a free plan?
Yes. Your first audit and one recheck are free, with up to 10 questions each and no card needed. The free allowance is once per email address and does not reset. Questions that fail or are cancelled are returned to your allowance.
What does an audit include?
Your approved questions, three tracked competitors, saved answers and citation evidence, plus an action plan where the findings support one. Plans set the limits for brands, questions, monthly AI answers and Agent replies. See Pricing for the current allowances.
Can I manage billing and usage?
Settings shows your plan, usage and renewal details. Open Manage subscription to update billing or cancel renewal. Annual billing is charged upfront. Payments are non-refundable; cancel renewal any time and you keep access until the end of the period you paid for. Details are on the Billing & cancellation page.
START WITH THE EVIDENCE
See where your brand
stands in AI search.
Compare competitors, inspect the answers and turn an evidence-backed finding into a draft you can use.